Evidence-Based Practice
We base our work on research, data, and what communities tell us. We stay curious, keep learning, and change our approach based on what we discover.
Transparency and Accountability
We are open and honest. We’re clear about how we work and what we do, taking responsibility for our impact. We ask for feedback and check our work regularly.
Accessibility and Inclusion
We design for everyone. True accessibility requires ongoing effort and care. We focus on universal design and removing barriers.
Equality, Justice, and Collaboration
We work to identify and change unfair systems. We listen to and work with people from all backgrounds.
Cultural Humility
We recognize our privilege and commit to learning about our impact and responsibilities.
Community Well-being
We put community needs before profit. Technology and business should help communities succeed.
Sustainability and Stewardship
We practice ethical design, thinking about long-term effects on people and the planet.